Categories will bring a new way for people to browse and find effects they love. Giving each of your effects a category means we can show them to the people most likely to use them.
If you're uploading an effect to Instagram you can choose a category for it yourself. You can also choose a category for effects you've already uploaded, to give them the most exposure possible.
To make it easier for people to browse effects, we've added some new categories and changed the names of some existing categories.
Find out about:
Based on feedback from the community, we've updated the effect categories that we offer for Instagram. There are now 13 categories for you to choose from.
You can start using the new categories right away for any new effects you upload.
To update existing effects from the old categories to the new ones, we’ll assign new category tags for you:
There will be no changes to effects in the Events, Funny, or Moods categories.
You’ll be able to see the updates we’ve made and edit the category yourself if you wish.
You'll need to pick just one of these categories for your effect. If your effect could fit into multiple categories, you'll need to pick the one that's most relevant for the content of the effect.
Here are brief descriptions of each category, and examples of effects that fit into them.
Cosmetic and stylized effects that change someone's appearance.
Animal transformation or artwork.
For creating sketches or watercolors, or camera effects like VCR or Kaleidoscope.
Manipulations of vivid color or light.
Unnerving effects with a twist
Futuristic or fanciful effects and characters.
Gestures of love or positivity.
Amusing or ridiculous effects to make people laugh.
Effects that help people express how they feel.
Effects that share where people are or what's happening around them, or transport them to another place.
For cultural moments or big events, like holidays, sports games or concerts.
Effects supporting a cause, movement or organization.
For showing appreciation of media, entertainment or sports teams.
Please note that Spark AR Studio does not specifically endorse any of the effects featured in these examples.
If you're publishing a new effect, you'll be asked to select a category when you're uploading your effect in Spark Hub.
You'll see this option in the Discovery section.
If any effects you've already uploaded don't have a category, it's a good idea to add one.
Effects without categories will still be visible in the Instagram camera, but won't appear anywhere categories are shown.
To add a category for an existing effect:
The category for your effect will need to be approved by our review team before it can be confirmed.
It's a good idea to provide more context about the category you've selected, to help the reviewer understand your choice. If our review team thinks your effect is better suited to another category, they'll change the category for you.
If you're publishing a new effect, you can provide this information in the Review Information section.
If you're adding a category for an existing effect, you can add Review Information on the Effect Details page. The reviewer will see the updated description when reviewing your category choice.