Facebook Pages are a popular channel for businesses and therefore understanding key customer interactions is important in analytics. To understand and optimize the complete customer journey, it's important to be able to group data sources such as your Facebook Page along with other assets like apps, bots for Messenger, and websites. To facilitate omni-channel analytics that include engagement with Pages, a set of high value events for Pages is determined implicitly and fed into Facebook Analytics. This topic describes those events.
To learn how to group your data sources see Event Source Groups.
You can see a unified analytics picture by combining analytics from all of your properties (offline, apps, Pixel, and Pages) into an Event Source Group. You can create an Event Source Group in Facebook Analytics.
The following table lists the event names
The table below are typically useful parameters for inclusion with the events shown above or with your own custom events. Future enhancements to our insights product will use the recommended parameters, but note that you can provide your own parameters as well.
These pre-defined parameters are intended to provide guidance on typically useful logging patterns, and may have a more readable form in reporting and other UI. Your app should log the set of parameters that it's interested in seeing breakdowns on in insights. The recommended description for these are guidance only - you can use these parameters for whatever makes sense for your app.
If you need to remove obsolete parameters - you can deactivate parameters by following the instructions in our help center.
The parameters are passed via a
Bundle where the key holds the parameter name and the value either a
String or an
int, as shown below. If you provide another type of value that is not compliant such as a
boolean, the SDK logs a warning to
The post ID associated with this event.
The reaction type.
The message label for this event.
All privacy checks used by Page insights are applied to Page analytics. If you are an admin of the Pages, you will see Pages in the left navigation of the Analytics Dashboard.