Mobile app ads help you get more people to install and engage with your app. This guide is for software developers who are setting up an app for app ads. It contains technical instructions on how to set up and help optimize delivery of your mobile app ads. If you aren't already familiar with app ads, you can start by reading the background information at Ads Help Center; App ads. Then come back here for implementation details.
If you're not a developer, we recommend that you get help to complete your app setup:
Once app setup is complete, you can create and run app ads in Ads Manager.
Check the status and setup of your app and your app ads.
Consider our best practices when running App Ads on Facebook.
Understand and optimize your complete customer journey across mobile, web, bots, offline, and more.
Track actions that take place in your app or on your web page to view analytics, measure ad performance, and build audiences for ad targeting.
Take free online courses about promoting your app on Facebook.
For small and mid-sized businesses to get education, product updates, advertiser best practice guides, and success stories.
Follow our Facebook Page to learn about success stories, product launch updates, educational and support programs, and more.
Build engaging social apps and get more installs on the Android platform.
Build engaging social apps and get more installs on the iOS platform.
Build engaging social apps and get more installs on the Web.