Get specific about who you’d like to reach with your Facebook Ads. You can target people by:
Watch our video tutorial on how to choose your ad audience on Facebook for Business.Video: Choose Your Ad Audience
You can add further targeting options to reach people in the demographic, interest, and broad category groups that are relevant to your app. These targeting options are also available via the API.
With connections targeting you can target people by their connection to your apps, Pages and other criteria. The availability of connection targeting options depends on your ad objective (app install ads or engagement ads).
To target by app connection you need to integrate the Facebook SDK for Android or iOS into your app.
When choosing the objective Get install of your app your connection targeting options are:
When choosing the objective Increase engagement in your app* your connection targeting options are:
Via advanced connection targeting you can further define to include or exclude people who are connected to one of your Pages, apps or events.
You can also check the setting to target people who have installed your mobile app (Install State), which is a short-cut for the advanced connection targeting setting include people whoe are connected to your app.