Targeting and Custom Audiences

Create AdVerify Your App Ads Setup

Targeting Essentials

Learn how to target people by platform, interests, age and other demographics, or connections to Pages and apps.

Bring People Back to Your App

Identify people who downloaded your app but didn't open it recently.

Targeting by App Activity

Create a Custom Audience to target subsets of people who have used your app. For example, find people who were previously active but have not used your app recently.

Targeting with Lookalike Audiences

Find more people who are similar to your established customers.

Targeting by Customer List

Create a Custom Audience to target people you know about from other sources; for example, your newsletter subscribers.

Customer List with Mobile Advertiser IDs

Use Apple's and Android's Advertising Identifier or Facebook User IDs, which are called mobile advertiser IDs, to create customer lists.