Facebook Analytics helps you understand the effectiveness of your Facebook mobile app install ads. Longer term, it will support measurement of mobile app install ads on other networks through its attribution feature.
You can get breakdowns by campaign for app installs and in-app conversions in Facebook Analaytics. Additionally, you can measure lifetime value and retention by ad campaign, ad set, or ad.
To get a breakdown of app installs by campaign, do the following:
You will get a breakdown of installs by campaign. App Installs is based on a 28 day click attribution window.
To get a value by campaign, do the following:
You will get a breakdown by campaign including the Count, Value, and Unique Users value. Purchases events can be tracked for up to two years after the install event.
To get the retention for an ad campaign, do the following:
You can also view App Installs and Purchases by Ad Set or Ad by using Install Source – Ad Sets and Install Source – Ads.
|For Installs by||Select Breakdown by|
For more detailed explanation of how to use Facebook Analytics visit the Analytics Help Center.