Facebook Analaytics helps you understand the effectiveness of your Facebook mobile app ads. You can get breakdowns by campaign for app installs and in-app conversions. Additionally, you can measure lifetime value and retention by ad campaign, ad set, or ad.
You must first implement Analytics support in your app. See Implementing Facebook Analytics.
This page gives some examples of how to view useful data about app ads. For complete details about Facebook Analytics, see:
To get a breakdown of app installs by campaign:
You will get a breakdown of installs by campaign. App Installs is based on a 28-day click attribution window.
To get a value by campaign:
You will get a breakdown by campaign including the Count, Value, and Unique Users values. Purchase events can be tracked for up to two years after the install event.
To get the retention for an ad campaign:
To get lifetime value for an ad campaign:
You can also get App Installs and Purchases by ad set or ad by using Install Source – Ad Sets and Install Source – Ads.
|For Installs by||Select Breakdown by|