Measure with Facebook Analytics

Create AdVerify Your App Ads Setup

Facebook Analaytics helps you understand the effectiveness of your Facebook mobile app ads. You can get breakdowns by campaign for app installs and in-app conversions. Additionally, you can measure lifetime value and retention by ad campaign, ad set, or ad.

You must first implement Analytics support in your app. See Implementing Facebook Analytics.

This page gives some examples of how to view useful data about app ads. For complete details about Facebook Analytics, see:

App Installs by Campaign

To get a breakdown of app installs by campaign:

  1. In Analytics Entity, click the name of the app.
  2. In the left nav, select Breakdowns.
  3. In Breakdowns under Names, select Install by Install Source.
  4. In Your Breakdown under Event Parameters, select App Install Source - Campaign.
  5. Click Apply.

You will get a breakdown of installs by campaign. App Installs is based on a 28-day click attribution window.

Values by Campaign

To get a value by campaign:

  1. In Analytics Entity, click the name of the app.
  2. In the left nav, select Breakdowns.
  3. In Breakdowns under Names, choose Purchases by Device OS.
  4. In Purchases by Device OS under Select Event, choose Purchases.
  5. Under Event Parameters, choose App Install Source - Campaign.
  6. Choose Apply.

You will get a breakdown by campaign including the Count, Value, and Unique Users values. Purchase events can be tracked for up to two years after the install event.

Retention for an Ad Campaign

To get the retention for an ad campaign:

  1. In Analytics Entity, click the name of the app.
  2. In the left nav, select Retention.

Lifetime Value for an Ad Campaign

To get lifetime value for an ad campaign:

  1. In Analytics Entity, click the name of the app.
  2. In the left nav, select Retention.
  3. Choose Create a New Segment at the top and select an ad campaign.

Install Sources: Campaign, Ad Set & Ad

You can also get App Installs and Purchases by ad set or ad by using Install Source – Ad Sets and Install Source – Ads.

For Installs by Select Breakdown by

Campaign

Install Source – Campaigns

Ad Set

Install Source – Ad Sets

Ad

Install Source – Ads