Facebook Analytics helps you understand the effectiveness of your Facebook mobile app install ads. Longer term, it will support measurement of mobile app install ads on other networks through its attribution feature.
You can get breakdowns by campaign for app installs and in-app conversions in Facebook Analaytics. Additionally, you can measure lifetime value and retention by ad campaign, ad set, or ad.
You will get a breakdown of installs by campaign. App Installs is based on a 28 day click attribution window.
Install Source – Campaigns
You will get a breakdown by campaign including the App Events
value / events absolute and relative value. Purchases events can be tracked for up to 2 years after the install event.
CONDITION TYPEand choose
refineand select a campaign
Segmentdropdown and choose your segment that you named in step 7.
Show People Whoselect App Install
And then laterselect Purchase (or whatever you have named your revenue tracking event)
Segmentdropdown and choose your segment that you created which contains your ad campaign.
COHORTSand changing the time grouping to
You can also view App Installs and Purchases by Ad Set or Ad by using
Install Source – Ad Sets and
Install Source – Ads.
|For Installs by||Select Breakdown by|
For more detailed explanation of how to use Facebook Analytics visit the Analytics Help Center.