Measure with Facebook Analytics

Create AdVerify Your App Ads Setup

Facebook Analytics helps you understand the effectiveness of your Facebook mobile app install ads. Longer term, it will support measurement of mobile app install ads on other networks through its attribution feature.

You can get breakdowns by campaign for app installs and in-app conversions in Facebook Analaytics. Additionally, you can measure lifetime value and retention by ad campaign, ad set, or ad.


- App Installs by Campaign

- Value by Campaign

- Retention for an Ad Campaign

- Lifetime Value for an Ad Campaign

- Install Source: Campaign, Ad Set & Ad

App Installs by Campaign

To get a breakdown of app installs by campaign, do the following:

  1. Go to Select Your Analytics Entity and select an app.
  2. In the left nav, select Breakdowns.
  3. In Breakdowns under Names, select Install by Install Source.
  4. In Your Breakdown under Event Parameters, select App Install Source - Campaign.
  5. Click Apply.

You will get a breakdown of installs by campaign. App Installs is based on a 28 day click attribution window.

Values by Campaign

To get a value by campaign, do the following:

  1. Go to Select Your Analytics Entity and select an app.
  2. In the left nav, select Breakdowns.
  3. In Breakdowns under Names, choose Purchases by Device OS.
  4. In Purchases by Device OS under Select Event, choose Purchases.
  5. Under Event Parameters, choose App Install Source - Campaign.
  6. Choose Apply.

You will get a breakdown by campaign including the Count, Value, and Unique Users value. Purchases events can be tracked for up to two years after the install event.

Retention for an Ad Campaign

To get the retention for an ad campaign, do the following:

  1. Go to Select Your Analytics Entity and select an app.
  2. In the left nav, select Retention.

Lifetime Value for an Ad Campaign

  1. Go to Select Your Analytics Entity and select an app.
  2. In the left nav, select Retention.
  3. Choose Create a New Segment at the top and select an ad campaign.

Install Sources: Campaign, Ad Set & Ad

You can also view App Installs and Purchases by Ad Set or Ad by using Install Source – Ad Sets and Install Source – Ads.

For Installs by Select Breakdown by

Campaign

Install Source – Campaigns

Ad Set

Install Source – Ad Sets

Ad

Install Source – Ads


For more detailed explanation of how to use Facebook Analytics visit the Analytics Help Center.