Ads Manager shows you how your advertising is helping you achieve your business goals across Facebook, Instagram and Audience Network. Use our tools to analyze your campaign results and learn more about your audience, your product sales, your campaign's reach and much more. With this data, you can make more informed decisions when building your campaigns and ultimately improve your results.
By viewing your results at the account level, you can get a high-level picture of how all your campaigns are doing. Under the account overview tab, we aggregate all your results - all campaigns, ad sets and ads - and provide a summary of your advertising activity. You can use this information to understand your campaigns' performance over time or identify trends around a specific time of year.
To find the Account Overview section, go to Ads Manager and then click Account Overview.
Once you have selected the date you want to see in your reports, you can:
Once you have an idea of the performance of your entire account, you can also dive into results for each campaign, ad set or ad by selecting the Campaigns, Ad Sets, or Ads tab.
You can also click on the name of the specific campaign, ad set or ad. Once you have selected the ads that your want to view results on, you can:
Once you've selected a date range and customized the way your results are shown, you can also create and save a report:
You can also share your reports by exporting the data or sharing a link. Learn more about sharing your reports.