Measure Installs and In-App Conversions

Use App Events to get detailed insights on the engagement and ROI coming from your mobile ads.

Mobile Measurement Partners

Work with a Facebook Marketing Partner to get deeper insights or measure across several ad networks. Search for a Measurement Partner.

Ads Manager

Check Ads Manager's graphical reports to get insights about the performance, audience, and placement of your ads.


Get the numbers to understand how your ads are driving app installs, in-app conversions, lifetime value, and retention.