You can use video to promote your mobile or desktop app. You video file must meet these requirements:
.MOV & .MP4 files
When creating your new ad, at the step Select the images or videos you want to use, upload a video instead of an image.
Once your video is uploaded, we'll start processing the video, which includes converting into optimized formats for mobile displays and creating thumbnail images. Select one of the thumbnails to be used as video preview image, or upload a custom preview image.
Complete the ad creation process as usual.
Tip: You can also add deep links to your video ad and use videos in Engagement Ads.
Take advantage of auto-play to immediately engage your audience. To guarantee autoplay eligibility, don't bid CPC or oCPM for Clicks.
Use 15 - 30 second video clips.
Grab people's attention by featuring the best parts of your app; for example, game play, featured characters, or product sales. Use action sequences with special effects, slow motion, zoom ins, freeze-frames, etc.
People often use devices with the sound turned down, and many people have hearing impairment. Make sure your video works both with and without sound. Use music rather than voiceovers. Provide text overlays to convey your message. Your video should make sense at low or zero sound volume.
Avoid showing mobile devices in the video.
Your last frame should have a lasting effect. Make sure it resonates with your audience and invites deeper action to download your app. Use the call-to-action unit to really drive the point home.