Aggregated Event Measurement & Limitations of SKAdsNetwork for iOS 14.
For each Facebook App ID, advertisers targeting iOS 14 users can have one ad account, 9 campaigns, and 5 ad sets.
promoted_objectmust point to an iTunes app.
buying_typemust always be
TARGET_COSTis not available for Campaign Budget Optimization campaigns.
user_os. If you provide an invalid value, you won’t be able to create the ad set.
TARGET_COSTis not available.
optimization_goalcannot be both set to
Facebook will no longer be able to aggregate non-inline conversion metric values across iOS 14 and non-iOS 14 campaigns due to differences in attribution logic. Querying across iOS 14 and non-iOS 14 campaigns will result in no data getting returned for non-inline conversion metrics (i.e. app installs, purchases). Inline event metrics like impressions, link clicks, and video views, however, can still be aggregated.
Also note that because iOS 14 campaigns rely on SKAdNetwork data and associated attribution logic, results for those campaigns can only be queried using the default or new unified attribution setting.
Facebook’s Aggregated Event Measurement is a protocol that allows for measurement of web events from iOS 14 users. Aggregated Event Measurement limits domains to 8 conversion events that can be used for campaign optimization.
Visit our Domain Verification guide to verify your domain ownership for Aggregated Event Measurement.
Visit our Business Help Center to learn more.