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Facebook Analytics

Understand and optimize your complete customer journey across mobile, web, bots, offline and more.

Integrate Facebook Analytics

You don't need Facebook Login to use Facebook Analytics. Learn how to use app events to measure and optimize your customer journey across all channels.

Learn how to implement Facebook Analytics to get powerful data, trends and aggregated, anonymized audience insights about the people interacting with your business.

It's never been easier to set up Facebook Analytics.

Keep up to date with the latest Facebook Analytics news and best practices.

Debugging Events
Learn how to debug the most recent events logged by your app or website.

App Events
Add events to view analytics, measure ad performance, and build audiences for ad target.

Web Analytics
Measure web activity on your site.

Facebook Pages Analytics (beta)
Gather data on your Facebook page.

Omni-channel Analytics
Learn how to bring together analytics of all parts of your business (website, app, Facebook page and offline), so that it's easy to understand how your business is performing across different channels.

User Properties
Combine your customer data with our demographics, retention, and conversion reports.

Try Our Demo
Visit our demo app to take a guided tour of all of the key features Facebook Analytics has to offer you and your business.

Learn More

Read Our FAQs
See frequently asked questions and watch training videos that help you get the most out of Facebook Analytics.

Facebook Analytics Help Center
Learn more about the definitions and how to use specific features in Facebook Analytics.

Additional Resources

Analytics Blog
Get timely updates and tips from the Facebook Analytics team.

Like Us on Facebook and Follow Us on Twitter
Stay up to date with tips, tricks, and the latest product information.