Facebook Analytics

Facebook Analytics will no longer be available after June 30, 2021. For more information visit the Business Help Center.

Facebook Analytics allows you to understand and optimize your complete customer journey across mobile, web, bots, offline, and more. Facebook Analytics is available in a number of Facebook products or you can implement it into your mobile app or website.

This document helps you implement Facebook Analytics by integrating the Facebook SDK into your Android app, iOS app, or your website. If you want to use Facebook Analytics without integrating the Facebook SDK, go to the Help Center.


To implement Facebook Analytics you will need to integrate the Facebook SDK for mobile apps and the Facebook Pixel for websites.

Let's get started.