Sending Data

Facebook Analytics will no longer be available after June 30, 2021. For more information visit the Business Help Center.

The key to maximizing the effectiveness of Facebook Analytics is by sending aggregated and anonymized data so that you can learn about the behaviors of your users. By starting with accurate data, you can develop a solid understanding of you users.

The following topics helps you send aggregated and anonymized data to Facebook Analytics:

  • Debugging Events- helps you ensure that you are actually sending data to Facebook Analytics.
  • Designing Your Data-provides a systematic approach to determine the data to send.
  • Events and Parameters- defines the actions and data that you send.
  • User Properties - Deprecated June 22, 2020.