Reference for Facebook Analytics with the following:
To implement an event and parameters, use the App Event Builder to generate the necessary code. Add this code to the appropriate code section of your app.
Event Name | Description |
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Achieve Level | Log this event when a person achieves specific levels you define within your application, business, or organization. |
Add Payment Info | Log this event during the addition of customer payment information during a checkout process. Recommended Parameters
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Add to Cart | Log this event during the addition of an item to a shopping cart or basket (example: clicking an Add to Cart button on a website). Recommended Parameters
*Required parameters for Dynamic Ads. |
Add to Wishlist | Log this event during the addition of items to a wishlist (example: clicking an Add to Wishlist button on a website). Recommended Parameters
|
Complete Registration | Log this event during the submission of information in exchange for a service provided by your business (example: sign up for email subscription). Recommended Parameters
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Complete Tutorial | Log this event during the completion of a tutorial on your app. |
Contact | Log this event during a telephone/SMS, email, chat, or other type of contact between a customer and your business. |
Customize Product | Log this event during the customization of products through a configuration tool or other application your business owns. |
Donate | Log this event during the donation of funds to your organization. |
Find Location | Log this event when a web or app search for one of your business locations suggest that someone might intend to visit (example: searching for a product and finding it at one of your local stores. |
In-App Ad Click | Log this event when an ad from a third-party platform is clicked within your app. |
In-App Ad Impression | Log this event when an ad from a third-party platform appears on-screen within your app. |
Initiate Checkout | Log this event at the start of a checkout process. Recommended Parameters
|
Purchase | Log this event during the completion of a purchase, usually signified by receiving order/purchase confirmation or a transaction receipt If you use Facebook to manage your in-app purchases, the purchase events are automatically logged. Required Parameters
Recommended Parameters
*Required for Dynamic Ads |
Rate | Log this event during a rating of something within your app, business, or organization (example: rates a restaurant within a restaurant review app). |
Schedule | Log this event during the booking of an appointment to visit one of your locations. |
Search | Log this event during a search performed on your website, app or other property (example: product searches, travel searches). Recommended Parameters
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Spend Credits | Log this event during the completion of a transaction where people spend credits (example: in-app currency) specific to your business or application. |
Start Trial | Log this event at the start of a free trial of a product or service you offer (example: trial subscription). Recommended Parameters
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Submit Application | Log this event during the submission of an application for a product, service, program you offer example: credit card, educational program, or job). |
Subscribe | Log this event at the start of a paid subscription for a product or service you offer. Recommended Parameters
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Unlocked Achievement | Log this event during the completion of specific activities or actions you want to reward within your application, business or organization (refer a friend, complete your profile, etc.). |
View Content | Log this event during a visit to a content page you care about, such as a product page, landing page or article. Recommended Parameters
*Required for Dynamic Ads |
If none of the standard events will work for you, then you can use a custom event. Each custom event you create can have up to 25 parameters that you can also define. You can create up to 1,000 custom events.
Event Name | Description |
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Install App | Log this event during an installation of your app onto a mobile phone. |
Journey | Log this event when your app is accessed from a different platform. The app administrator must enable Journeys in the Facebook analytics dashboard to generate this event. |
Launch App | Log this event during the opening of your app after it's already been installed. |