How Do I ...

You can filter the data in the dashboard by creating creating a segment. A segment is a group of people you define by events, demographics, device info and app install source.

Learn more about segments in What are segments?.

You can see how many people are using your app over time by looking at the Retention subsection in the app dashboard.

For more information, see What does the Retention subsection show?.

You can measure how people move through each step in your mobile app or web page by creating a funnel. A funnel allows you to measure the actions that people take. For more information, see What does the Funnels subsection show?.

You can measure the user journey through multiple channels, including apps, websites, and Messenger bots by create an event source group. An event source group allows you to measure the activity if a user researches a product on a mobile app but ends up purchasing the product from your website using a desktop computer.

For more information about event source groups, see How do I measure activity across multiple channels in Facebook Analytics?

You can target your add to a specific audience by create a custom audience. For more information about custom audiences, see What is a Custom Audience?.

You can can compare the actions of people by using a cohort. A cohort is a group of people using your product who perform the same action

For more information about custom audiences, see What is a Custom Audience?.