Facebook Analytics Getting Started Guide for Pages

This guide helps you set up Facebook Analytics quickly so you can see data, analyze trends and better understand the behavior of people who use your app.

1. Create a Page

When you create a Page, you automatically get Facebook Analytics. If you already have a page, go to the next step to see your Analytics data.

  1. Go to facebook.com/pages/create.
  2. Click to choose a Page type.
  3. Select a more specific category from the dropdown menu and fill out the required information.
  4. Click Get Started and follow the on-screen instructions.

Anyone can create a Page, but only official representatives can create a Page for an organization, business, brand or public figure.

2. See the Results in the Dashboard

To see events, open Facebook Analytics. Choose your app and navigate to Activity > Event Debugging.
You should see your app launch event. If not, click the refresh button to load the latest events for your app.
Note: Events may take up to 20 minutes to appear in the dashboard.
Once you've verified that your events are being delivered, you're ready to create your first funnel to help you measure conversion for a sequence of events in your app.

Take a Guided Tour of Facebook Analytics

Now that you're logging app events, visit our demo app to take a guided tour of all of the key features that Facebook Analytics offers you and your business.

The demo app does not have an Event Debugging link. This link is only available in apps that you create.

Next Steps

Be sure to check out our other documentation pages for more advanced guides.