Facebook Analytics Getting Started Guide for Pages

This guide helps you set up Facebook Analytics quickly so you can see data, analyze trends and better understand the behavior of people who use your app.

1. Create a Page

When you create a Page, you automatically get Facebook Analytics. If you already have a page, go to the next step to see your Analytics data.

Go to facebook.com/pages/create.
Click to choose a Page type.
Select a more specific category from the dropdown menu and fill out the required information.
Click Get Started and follow the on-screen instructions.

Anyone can create a Page, but only official representatives can create a Page for an organization, business, brand or public figure.

2. See the Results in Events Manager

The Events Manager displays the events you send to Facebook Analytics. If this is the first time you launched your app with this code, you may have to wait at least 20 minutes before your events appear.

Note: Events may take up to 20 minutes to appear in the dashboard.

Take a Guided Tour of Facebook Analytics

Now that you're logging app events, visit our demo app to take a guided tour of all of the key features that Facebook Analytics offers you and your business.

The demo app does not have an Event Debugging link. This link is only available in apps that you create.

Next Steps

Be sure to check out our other documentation pages for more advanced guides.

Log more app events with additional data, including purchase value, custom parameters and more.
View the Facebook Analytics Help Center, where you'll find frequently asked questions and videos that help you get the most out of your data.
Read the App Events Best Practices Guide for recommendations regarding which events to use in various types of apps.
Visit analytics.facebook.com for a great summary of the key features, customer stories and more.