Facebook Analytics

Understand and reach the people using your apps

Integrate Facebook Analytics Into Your App

You don't need Facebook Login to use Facebook Analytics. Learn how to use app events to measure and optimize your app.

Learn how to implement Facebook Analytics to get powerful data, trends and aggregated, anonymized audience insights about the people using your app.

It's never been easier to set up Facebook Analytics.

Debugging Events
Learn how to debug the most recent app events logged by your app.

Using Pixel and Event Source Groups
Learn how to bring together analytics for your website and app so that it's easy to understand how your business is performing across different channels.

User Properties (Beta)
Combine your customer data with our demographics, retention, and conversion reports.

Try Our Demo
Visit our demo app to take a guided tour of all of the key features Facebook Analytics has to offer you and your business.

Learn More

Facebook Analytics Help Center
Learn more about the definitions and how to use specific features in Facebook Analytics.

Read Our FAQs
See frequently asked questions and watch training videos that help you get the most out of Facebook Analytics.

Additional Resources

Watch a webinar on Facebook Analytics.

Analytics Blog
Get timely updates and tips from the Facebook Analytics team.

Like Us on Facebook and Follow Us on Twitter
Stay up to date with tips, tricks, and the latest product information.