Analytics for Apps

Understand and reach the people using your apps

Integrate Facebook Analytics Into Your App

You don't need Facebook Login to use Analytics for Apps. Learn how to use app events to measure and optimize your app.

Learn how to implement Analytics for Apps to get powerful data, trends and aggregated, anonymized audience insights about the people using your app.

It's never been easier to set up Analytics for Apps.

Debugging Events
Learn how to debug the most recent app events logged by your app.

Using Pixel and Event Source Groups (Beta)
Learn how to bring together analytics for your website and app so that it's easy to understand how your business is performing across different platforms.

User Properties (Beta)
Combine your customer data with our demographics, retention, and conversion reports.

Try Our Demo
Visit our demo app to take a guided tour of all of the key features Analytics for Apps has to offer you and your business.

Learn More

Facebook Analytics for Apps Help Center
Learn more about the definitions and how to use specific features in Analytics for Apps.

Read Our FAQs
See frequently asked questions and watch training videos that help you get the most out of Analytics for Apps.

Additional Resources

Watch a webinar on Facebook Analytics for Apps.

Analytics Blog
Get timely updates and tips from the Analytics for Apps team.

Like Us on Facebook and Follow Us on Twitter
Stay up to date with tips, tricks, and the latest product information.