You don't need Facebook Login to use Facebook Analytics. Learn how to use app events to measure and optimize your customer journey across all channels.
Learn how to implement Facebook Analytics to get powerful data, trends and aggregated, anonymized audience insights about the people interacting with your business.
It's never been easier to set up Facebook Analytics.
Keep up to date with the latest Facebook Analytics news.
Learn how to debug the most recent events logged by your app or website.
Add events to view analytics, measure ad performance, and build audiences for ad target.
Measure web activity on your site.
Offline Analytics (beta)
Use an API to send Offline Conversion events.
Facebook Pages Analytics (beta)
Gather data on your Facebook page.
Learn how to bring together analytics of all parts of your business (website, app, Facebook page and offline), so that it's easy to understand how your business is performing across different channels.
Combine your customer data with our demographics, retention, and conversion reports.
Download 24 hours worth of app event data from the day before the query up to 30 days old.
Try Our Demo
Visit our demo app to take a guided tour of all of the key features Facebook Analytics has to offer you and your business.