As a valued part of the Facebook Platform ecosystem, we are glad to be working closely with you to foster a better advertising experience for users across the platform. In order to accomplish this we have outlined several items within the Platform Terms for Advertising Providers that you are asked to provide to Facebook. Below we have outlined how you should provide access to the ads you run within applications and also the metrics that you should deliver to Facebook.
By providing Facebook with access to the ads you run within applications we hope that this helps ensure a positive user experience and that this feedback loop helps facilitate a better understanding of Facebook's Advertising Guidelines across all parties. As of January 16, 2012, we require all approved ad networks to use Media Scanner by The Media Trust to provide review access by Facebook. Please contact The Media Trust for more details.
For the time being we have only a short list of metrics that we ask you to send to Facebook. We hope that this will help inform us on user sentiment. All metrics should be reported on a bi-weekly basis for the two week period prior. Facebook will keep all metrics confidential and will not distribute to other parties.