Introducing Tokenless Access to Meta oEmbed APIs

TL;DR

You can now call Meta oEmbed APIs to embed public Facebook, Threads, and Instagram content without an access token.

What's new

We're making it easier to embed public Meta content on your website or app. Starting today, the Meta oEmbed APIs can be called without an access token. App Review for will no longer be required to embed public Meta content.

This applies to the following endpoints:

• Threads oEmbed
• Instagram oEmbed
• Facebook oEmbed Post
• Facebook oEmbed Video

Who is this for?

Any developer who wants to display embedded rich previews of public Facebook, Threads, or Instagram posts or videos. This is especially useful for:

• CMS platforms and website builders
• Content aggregators and news readers
• Any app that displays social content previews

How it works

Previously, accessing Meta oEmbed APIs required submitting an App Review request for the "Meta oEmbed Read" feature and the "Threads oEmbed Read" feature, including an access token with every API call.

Now, you can call the oEmbed endpoints directly — no token, no App Review submission:

GET https://graph.facebook.com/v25.0/instagram_oembed?url={content-url}

The API returns the same technical data you're familiar with:

• version (1.0)
• provider_name (Facebook, Threads, or Instagram)
• provider_url
• html (embed code)
• width
• type ("rich" or “video”)

No personal data is shared through these endpoints.

What stays the same

• Token-based access is still available. If you already have Meta oEmbed Read approved through App Review, nothing changes for you. Your existing integration continues to work as is.
• Same data, same format. The tokenless endpoints currently return the same technical data as the token-based version.
• Rate limits may differ. Token-based access through App Review may offer higher rate limits. See documentation for details.

Get started

• Threads oEmbed documentation
• Instagram oEmbed documentation
• Facebook oEmbed Post documentation
• Facebook oEmbed Video documentation

You can also check out our new open-source WordPress plugin for Meta embeds to see the new tokenless oEmbed API endpoints in action.

Questions? Visit the Meta for Developers Community Forum for support.