Instagram’s creator marketplace and Facebook creator discovery APIs are now live!

What’s New?

Meta is excited to announce that both the Instagram Creator Marketplace API and the Facebook Creator Discovery API are now live in GA.

Meta is enhancing our creator marketing solutions by introducing two distinct and complementary APIs. These empower third-party partners and agencies to search, discover, and connect with creators across both Instagram and Facebook, fostering more effective brand and creator partnerships:

• Instagram's creator marketplace API
• Facebook creator discovery API

Instagram’s creator marketplace API will launch to general availability (GA) on October 1, 2025 followed by the Facebook creator discovery API on October 6, 2025.

What do the APIs offer?

Instagram’s creator marketplace API and Facebook creator discovery API are designed to help brands discover and evaluate creators who are prioritized to perform well in partnership ads.

Key capabilities include:

• Discovery: Search for creators using keywords or filters and receive a list of creators matching the criteria.
• Creator Insights: Retrieve detailed account-level information about a specific creator, including their audience demographics and average engagement rate.

Developers can access these APIs after going through app review for the new app permissions, which will be available for app review submission on their app dashboard on launch day.

To ensure a seamless integration, we are offering an early preview of developer documentation which is available today for Instagram and Facebook. Please note, the docs may be updated prior to general availability.

These APIs expand your ability to search, discover and scale collaboration with creators across Meta. We welcome your feedback and look forward to continued partnership.