More people are creating, sharing and watching Reels than ever before. We’ve seen the creator community dive deeply into video content - and use it to connect with their communities. We're running a limited alpha test that lets creators share video content directly from select integrated apps to Instagram Reels. Now, creators won't be interrupted in their workflow, making it easier for them share share and express themselves on Reels.
“With the shift to video happening across almost all online platforms, our innovative tools and services empower creativity and fuel the creator economy and we are proud to be able to offer a powerful editing tool like Videoleap that allows seamless content creation, while partnering with companies like Meta to make sharing content that much easier.”- Zeev Farbman, CEO and co-founder of Lightricks.
Starting this month, creators can share short videos directly to Instagram Reels from some of their favorite apps, including Videoleap, Reface, Smule, VivaVideo, SNOW, B612, VITA and Zoomerang, with more coming soon. These apps and others also allow direct sharing to Facebook , which is available for any business with a registered Facebook App to use.
We hope to expand this test to more partners in 2023. If you're interested in being a part of that beta program, please fill out this form and we will keep track of your submission. We do not currently have information to share about general availability of this integration.
Learn more here about sharing Stories and Reels to Facebook and Instagram and start building today.
Q. What is the difference between the Instagram Content Publishing API and Instagram Sharing to Reels?
A: Sharing to Reels is different from the Instagram Content Publishing API, which allows Instagram Business accounts to schedule and publish posts to Instagram from third-party platforms. Sharing to Reels is specifically for mobile apps to display a ‘Share to Reels’ widget. The target audience for the Share to Reels widget is consumers, whereas the Content Publishing API is targeted towards businesses, including third-party publishing platforms such as Hootsuite and Sprout Social that consolidate sharing to social media platforms within their third-party app.
Q: Why is Instagram partnering with other apps?
A: Creators already use a variety of apps to create and edit videos before uploading them to Instagram Reels – now we’re making that experience faster and easier. We are currently doing a small test of an integration with mobile apps that creators know and love, with more coming soon.
Q: How can I share my video from another app to Reels on Instagram?
A: How it works (Make sure to update the mobile app you’re using to see the new Share to Reels option):
Q: How were partners selected?
A. We are currently working with a small group of developers that focus on video creation and editing as early partners. We’ll continue to expand to apps with other types of creation experiences.
Q: When will other developers be able to access Sharing to Reels on Instagram?
A: We do not currently have a date for general availability, but are planning to expand further in 2023.
Q: Can you share to Facebook Reels from other apps?
A: Yes, Facebook offers the ability for developers to integrate with Sharing to Reels. For more information on third-party sharing opportunities, check out our entire suite of sharing offerings .