Back to News for Developers

Creating Better Shopping & Booking Experiences with Facebook Business Extension

Growing a business online can be challenging for time-strapped small business owners and the developers who support them. As developers, once you've enabled an online presence for the businesses on your platform, how can you help them find customers?

On Facebook, businesses can reach customers where they are. Leveraging Facebook tools, they can list products and offer service appointments on Facebook and Instagram, find people likely to buy, and measure their results.

Developers can now add Facebook Business Extension to their offering to help businesses access these benefits right from the developer’s website. With Facebook Business Extension, businesses can drive more product sales and appointment bookings to grow their business online. Businesses can connect their websites to Facebook to easily share their product catalog with Facebook, automatically add a Facebook Pixel to their website, and access more features like commerce and booking tools across the Facebook family of apps.

Facebook Business Extension allows developers to offer businesses an end-to-end solution. It’s low-maintenance, easy to set up, and currently available to eCommerce and appointment booking developers (with support for more verticals coming soon).

Something Went Wrong
We're having trouble playing this video.

An eCommerce business connecting their website to their Facebook page and simultaneously setting up Facebook business tools.

Success Story
BigCommerce, a developer partner, helped SpearmintLove build out its online children’s store. Using Facebook Business Extension, SpearmintLOVE connected their website to Facebook to add a pixel and integrate their product catalog. They saw a 14x return on ad spend and 12x year-over-year growth in revenue. John Lott, their CFO, shared:

“Since we have no technical team to help with the challenges of rapidly scaling an ecommerce business, the Facebook pixel implemented on the BigCommerce platform was huge for us; [Facebook Business Extension] makes enterprise tools and results accessible to any business.”
Read their full story.

Join the 50+ Partners already offering Facebook Business Extension

We’re excited to work with a global network of developer partners across eCommerce and appointment booking industries to implement Facebook Business Extension. Interested in joining us? Visit our Facebook Partners site to let us know.

91APP
3D Cart
Storeden
Appointy
Base
Bento
Boutir
BigCommerce
Cafe24
CyberBiz
EasyStore
Ecbeing
Frescha
Gabia
GoDaddy
Genbook
Imweb
Jumpseller
Loja Virtuol
Presta Shop
Malibic
Mytime
NHH Godo
Nuvemshop
Opencart
Salon Iris
Selz
Share.com
Shopline
 Shopmatic
 Shopstore
Shoppy
Shoplazza
Sirclo
Sitegiant
Square
Stores
Styleseat
Sysfeather
Treatwell
UEE Shop
Wava
Woocommerce