Growing a business online can be challenging for time-strapped small business owners and the developers who support them. As developers, once you've enabled an online presence for the businesses on your platform, how can you help them find customers?
On Facebook, businesses can reach customers where they are. Leveraging Facebook tools, they can list products and offer service appointments on Facebook and Instagram, find people likely to buy, and measure their results.
Developers can now add Facebook Business Extension to their offering to help businesses access these benefits right from the developer’s website. With Facebook Business Extension, businesses can drive more product sales and appointment bookings to grow their business online. Businesses can connect their websites to Facebook to easily share their product catalog with Facebook, automatically add a Facebook Pixel to their website, and access more features like commerce and booking tools across the Facebook family of apps.
Facebook Business Extension allows developers to offer businesses an end-to-end solution. It’s low-maintenance, easy to set up, and currently available to eCommerce and appointment booking developers (with support for more verticals coming soon).
An eCommerce business connecting their website to their Facebook page and simultaneously setting up Facebook business tools.
BigCommerce, a developer partner, helped SpearmintLove build out its online children’s store. Using Facebook Business Extension, SpearmintLOVE connected their website to Facebook to add a pixel and integrate their product catalog. They saw a 14x return on ad spend and 12x year-over-year growth in revenue. John Lott, their CFO, shared:
“Since we have no technical team to help with the challenges of rapidly scaling an ecommerce business, the Facebook pixel implemented on the BigCommerce platform was huge for us; [Facebook Business Extension] makes enterprise tools and results accessible to any business.”
Read their full story.
Join the 50+ Partners already offering Facebook Business Extension
We’re excited to work with a global network of developer partners across eCommerce and appointment booking industries to implement Facebook Business Extension. Interested in joining us? Visit our Facebook Partners site to let us know.