Over the last several years, we’ve changed how we handle data and how we hold our partners accountable for accessing and managing data. We’ve restricted access to APIs, enhanced app review, launched an app developer investigation and most recently, formalized our agreement with the FTC. To ensure developers have the tools and information they need to continue to use our platform responsibly, we’re making improvements in four areas:
As part of our work in the first area, today, we’re introducing new Platform Terms and Developer Policies to ensure businesses and developers clearly understand their responsibility to safeguard data and respect people’s privacy when using our platform and tools.
The new Platform Terms and Developer Policies will simplify and replace the existing Facebook Platform Policy (including Messenger Platform), Instagram Platform Policy, Supplemental Terms for Extended Platform Products, and Tech Provider Amendment.
Platform Terms: The Platform Terms have been updated to focus on data use restrictions, data security requirements, enforcement provisions, and legal terms and warranties, like intellectual property (IP) rights. This will help better outline developers’ rights and responsibilities when building products and solutions on the Facebook Platform:
Developer Policies: We’ve separated integrity, quality control, user experience, content, aesthetic, and functional requirements into a single document called Developer Policies.
We’ll notify developers of these changes via email, in the app dashboard and on developers.facebook.com and in the Instagram Help Center. Developers should review these terms and policies to ensure their practices comply with the updated requirements before they go into effect August 31, 2020. However, there’s no action required in order to agree to the new terms and policies.
We’re also updating our Business Terms, including our Business Tools Terms, which may cover data involved with certain usages of the Facebook SDK, Facebook Login, and social plugins. We are also making a few changes to our Commercial Terms to make these clearer and easier to understand. You can learn more about the changes we’re making here.
Page Public Content Access (PPCA) Feature Policy Enforcement
As another measure to clarify data usage guidance, we are also reminding developers that our developer documentation states that PPCA can only be used to provide competitive benchmark analysis. Later this year, we’ll start enforcing this policy more broadly across developers with PPCA access. Developers with PPCA access should ensure that they are only using the feature for this purpose, and may be required to go through App Review in the coming months to retain access.
We believe people, businesses and developers deserve a safe and secure platform, and these changes will help strengthen trust with people who use our apps and drive long-term value for developers who use our platform. Learn more on the new Platform Initiatives Hub.
July 14, 2020: The Platform Initiatives Hub has been updated to reflect a fourth improvement, focused on user experience and policy guidance for developers.