Since AR Studio opened in December, creators have been able to build effects where people can place 3D objects into their surroundings and interact with them in real-time. Now we're also adding target tracking capabilities to the platform which allows the camera to track an image and open an immersive experience. With AR Target Tracker, creators can develop persistent augmented reality experiences tied to images, logos and signs in the real-world. Warner Bros.' Ready Player One and Disney's A Wrinkle in Time are already using this technology in closed beta to create experiences tied to movie launches and engage with fans in new ways:
These are the first of many persistent AR experiences we'll enable on our Camera Effects Platform. We believe in the not-so-distant future, AR will be in the world all around us and not just in the ephemeral “capture and share” sessions we see today. AR Target Tracker is an instantiation of this, giving AR immediate context tied directly to real places and things.
AR Target Tracker will open up on our platform this Spring. Like all AR Studio tools, AR Target Tracker will be available and accessible to a broad audience with a wide range of skillsets, giving nearly any creator — even those with little to no technical background — the ability to create AR experiences and distribute them to the Facebook community. For more information, visit: Facebook Developers AR Studio