Starting today (January 30), we are launching three new features on the Instagram Graph API designed to help businesses better manage their organic presence on Instagram. As part of our API changes, we will also be deprecating the older Instagram API Platform over the next two years beginning on July 31, 2018. Please see the full summary below.
The following features are now available for Instagram business profiles:
Business Discovery [NEW] - Discover and read the profile info and media of other business profiles.
Mentions [NEW] - Read public media that a business has been photo tagged or @mentioned in. Post comments on a business' behalf on media it was tagged or mentioned in.
Insights - Help businesses access and analyze valuable metrics about their own Instagram business profile. Enable them to understand and optimize the performance of their organic content on Instagram.
Comment Moderation - Drive interactions at scale. Enable businesses to more efficiently interact with their audience through comments under their media on Instagram.
Future updates on the Instagram Graph API will include:
Support for Non-Business Profiles [FUTURE]: Basic permissioning for non-business profiles will be supported in early 2019.
To find out more about the new Instagram Graph API features, check out the documentation.
We will be deprecating the older Instagram API Platform in three phases with complete deprecation occurring in early 2020.
The following will be available until July 31, 2018:
The following will be available until December 11, 2018:
The following will be available until early 2020:
If your application supports Instagram business profile users, we highly encourage you to begin building on the Instagram Graph API immediately if you have not done so already.
You can post questions about these updates at the Instagram Graph API Launch Q&A event on the Facebook Developer Community group, and we will answer questions until February 9, 2018.
Note that the Facebook Graph API just released an update about new features. Read their blog for details.