Since the launch of the Messenger Platform in April 2016, businesses and developers have built experiences that span a variety of use cases, from raising brand awareness to enabling transactions and providing customer service. Today, we're announcing new developer features that you've been asking for - to enable more ways for users to discover, share and engage with the meaningful experiences that our community is building.
The Messenger Platform 1.4 release offers:
A new way to communicate bot functionality to users
REDESIGNED PERSISTENT MENU
The persistent menu now allows for multiple, nested items to be built in, giving people a way to find and select from all the features that a bot offers. Developers also have the option to hide the composer and create a simple Messenger experience without having to interpret free-form input from the user. Combined with webviews, this updated feature allows developers to launch rich workflows and experiences directly from the menu. Developers will have access to the redesigned menu starting today. This feature will be visible to users over the next two weeks. Learn more.
Features to grow your audience
EXPANDED SOCIAL SHARING CAPABILITIES
To help people introduce a bot to their family and friends, we're launching enhancements to Messenger's sharing capabilities. These updates include:
Updated customer matching to reach existing customers on Messenger
Launched with the original Platform announcement in April 2016, the customer matching feature offers businesses the option to send messages to people in Messenger who have provided their phone number and consent to be contacted. We are now enabling businesses to submit full names, in conjunction with customer phone numbers, to increase matching accuracy.** **Messages sent via customer matching will continue to show up as a Message Request, giving people the option to open up the incoming thread. SMS customers who previously received text-centric, limited, opt-in content can now see richer content in Messenger from the brands they already interact with once they accept the Message Request. Learn more.