The new Apple TV brings the App Store to the big screen, and today we're introducing the Facebook SDK for tvOS beta to help you build immersive social experiences on that platform.

With the Facebook SDK for tvOS, you can integrate the following features into your app:

• Facebook Login: A fast and easy way for people to log into your app and for you to provide rich, personalized experiences. To log into an app with their Facebook account, people can simply enter a confirmation code displayed on the TV into their smartphone or computer, rather than entering their username and password with the remote.

• Share to Facebook: A simple way for people to share links, photos, videos and other content from your app with their Facebook friends.

• Facebook Analytics for Apps: Helps you build a better experience by understanding your audience and how people engage with your app.

To start building with the new SDK, please refer to the development guide for more details.