Since launching last year, the Audience Network has provided publishers and developers with engaging, high performing ad units backed by Facebook's two million advertisers. Today, we’re excited to announce a significant expansion of ad types and formats available in the Audience Network. The goal is even better outcomes for you, your advertisers, and the people that use your app.
We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers.
Over the past six months we have seen increased publisher adoption of native ads with ~5x more apps now using native ads than the start of 2015. In fact, native ads represent over 80% of impressions in the Audience Network. Starting today, by upgrading to the latest SDK for iOS and Android and utilizing the new MediaView, publishers can now bring the autoplay video ads experience from Facebook directly to their apps. Video demand will also compete with native display in the same auction to maximize yield for each impression served.
We're also bringing demand from high performing Facebook formats to publishers through server-side changes. Publishers who already use Audience Network full screen interstitials will be eligible to deliver the following formats without any changes to their existing placements:
Dynamic Product Ads: This solution enables advertisers to create relevant and timely ads based on the products people have visited in their website or app. Retailers and e-commerce businesses with large product catalogs have seen success creating personalized ads for their shoppers on Facebook, and now their campaigns can extend to the Audience Network.
Carousel Ads: The carousel format gives advertisers more creative real estate in full screen interstitials to showcase compelling imagery for their mobile app. They can showcase up to five images within a single ad unit.
Click-to-Play Video: Full screen interstitials also deliver click-to-play video ads while providing people with complete control over their experience.
To learn more about how you can enable native video ads for your app by creating a custom format or using native templates, visit our native ads mobile monetization page.