Today we're releasing Facebook Analytics for Apps, a free tool that brings the power of Facebook demographics to cross-device analysis and measurement. It's designed to help developers and marketers understand their app's audience, measure how people use their app, and grow their businesses by running better ads.
Apps that are logging App Events, which includes more than 87 percent of top-grossing apps in the U.S., can start using Facebook Analytics for Apps today. Here are some of the features it includes:
Cross-Device People now use multiple devices to interact with businesses across apps and websites, and Facebook Analytics for Apps can help developers and marketers understand their traffic across these devices, which in turn can help them improve performance.
Segments You can look at segments, or groups of people who have certain characteristics, like women or people using Android phones. You can then look at metrics for these groups to see how they use your app differently than the overall population.
Cohorts You can now also look at cohorts, or groups of people who took a set of actions in your app. Then you can review specific metrics for that group, like what percentage of them launched your app, completed a registration, or made a purchase.
Funnels Creating funnels lets you look at how people move through a series of steps in your app, like a purchase flow. This can help you see where people drop off, which can help you figure out where to devote resources to improving performance.
Improving your advertising: Facebook Analytics for Apps can help developers understand and improve the ads they're already running, and figure out how to run better ads in the future. Analytics helps you measure the lifetime value of your Facebook ads, and re-engage people who have dropped off using re-marketing.
Also, we know marketers advertise on more channels than just Facebook, so over time we can help you measure the performance of your mobile app ads on other ad networks. This attribution feature is launching today as part of Facebook Analytics for Apps in closed beta, and it enables advertisers to measure the performance of their mobile app ads for install across networks, all from a single dashboard. To sign up for more information, please go here.
To help make it easy for you to start using Facebook Analytics for Apps, we have updated our developer docs that explain how to integrate App Events and created a new Analytics help center with FAQs to help you learn more.