This year at f8, we rolled out Login Review as a new part of our app review process, extending our existing App Center and Open Graph reviews. We heard from people that some apps ask for too many permissions — so we wanted to create a simple, quick process to make sure developers request only the permissions that make sense for their apps. During Login Review, we review any permissions that an app requests beyond public profile, e-mail, and friend list (apps don't need to submit for review if they're only asking for these three permissions).
We’ve reviewed over 25,000 apps in the past six months, and on average apps finish their review in less than a day. Below are a few things we've learned from Login Review, and tips on how app developers can quickly and easily get their apps approved.
We've found that apps are requesting fewer permissions. Since launching Login Review, the average number of permissions that apps request has dropped from an average of 5 permissions to an average of 2. We’ve also found that in many cases, when an app requests fewer permissions, people are more likely to log in to that app. Our goal is to help developers understand the optimal permissions requests for each app, so people are more likely to trust the app and log in.
We've noticed a few common reasons that apps get rejected for during Login Review so we have included below the top 5 reasons why apps are not approved. You can avoid these common roadblocks and help ensure a successful review the first time you submit your app by following the tips below.
We’re constantly streamlining our review processes as we hear feedback from developers. So far, we’ve made several improvements in response to your feedback, including:
We welcome your thoughts, and we'll continue to work on making our review process the best it can be, so you can keep building and growing awesome apps with Facebook.