In the latest update to Facebook for iPad in the US, we’re testing new ways to help people discover more timely and entertaining content on tablet. This update will surface content on the right-hand side of the iPad that’s relevant to how people use tablets today, which is primarily to read news, watch videos and play games.
More than 70 percent of people who use Facebook for iPad worldwide played a Facebook-connected game in the past 90 days. So we’re also dedicating a section of the iPad app to games people play, and over time, we will include ads where game developers can engage players.
When you rotate your iPad to landscape mode, you'll see a new right-hand column next to News Feed featuring birthdays and events, as well as:
For game developers to be eligible to be featured in the Facebook for iPad app, they should do the following:
We'll continue to improve the Facebook experience on iPad as we go forward.