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Parse and Facebook at SXSW 2014

Ashley Michelle
March 3, 2014

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Facebook and Parse are excited to be participating in SXSW this year, and we have a great lineup of speakers and events for conference participants to attend. Keep an eye out throughout the event for the Parse + Facebook ice cream truck and be sure to register for the events below:

Friday, March 7th: Parse + Facebook Welcome Party, The Parish, 8PM - 12AM

Join us at The Parish to kick off a great week of events. We'll have performances by Learning Secrets, The Black Angels, and Holiday Mountain, plus much more. RSVP here today!

Friday, March 7th & Monday, March 10th: The Facebook Counter, FB HQ at the Belmont, 11AM - 3PM

Join us at “The Counter” at FB HQ during SXSW. Pop in, grab a drink, and get some tips from Facebook and Parse experts from the Marketing and Platform teams. You must RSVP here for a spot.

Sunday, March 9th: FbStart, FB HQ at the Belmont, 10AM - 12PM

Join Parse + Facebook at FbStart Austin for a special mobile-focused event covering how to best use Parse + Facebook. Including a fireside chat and Q&A session with the co-founder and CEO of Parse, Ilya Sukhar, the event is geared towards those focused on marketing, growth, and user acquisition. Apply to attend here.

Monday, March 10th: Parse Austin Meetup, Capital Factory, 7PM - 10PM

If you’ve never used Parse before and need an overview, or if you want to learn more about what Parse apps are doing in the wild, join us for this meetup. You can register to join us here - no SXSW pass necessary!

In addition to the events we're hosting, also be sure to check out the great talks from both Facebook, Instagram and Parse team members throughout the conference, including:

Saturday, March 8th: Rise of the DEO - Leadership Lessons by Design, Austin Convetion Center, 10:30AM-10:50AM

Maria Giudice, Director of Product Design at Facebook, will explore the intersection of creativity and business acumen, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly complex business problems. More info here.

Saturday, March 8th: Structuring Community During Exponential Growth, Sheraton Austin, 12:30PM-1:30PM

Josh Riedel, Community Manager at Instagram, will participate in this panel covering various approaches to establishing the organization, process, and priorities of Community teams at scale alongside team members from SoundCloud, Kickstarter, and Airbnb. Learn more here.

Saturday, March 8th: Bringing Sexy Back to Developers, Four Seasons Ballroom, 3:30PM-4:30PM

CEO Ilya Sukhar will talk about why backend functionality is just as integral as UX to building an app that attracts and engages people. More info here.

Sunday, March 9th: Brands Driven by Artistic Communities, Sheraton Austin, 11AM-12PM

Bailey Richardson of the Instagram Community Team will participate in this discussion of how artistic communities, such as Instagram and Spotify, are transforming imagery, music, and the maker movement. Learn more here.

Sunday, March 9th: GivingTuesday: Inside the Sharknado of Giving, Austin Convention Center, 5PM-6PM

In this fireside chat, three of the people behind the #GivingTuesday movement, including Facebook’s Libby Leffler, talk about philanthropy, Facebook, and the power of sharing. More info here.

Sunday, March 9th: Instagramming the News, Austin Convention Center, 5PM-6PM

David Guttenfelder, the AP’s chief Asia photographer, will discuss the growing influence of social media on professional photography with TIME Photo Editor Kira Pollack and Instagram Community Leader Dan Toffey. Learn more here.

Monday, March 10th: Leapfrogging the First World, Austin Convention Center, 11AM-12PM

Facebook Creative Lead Carla Echevarria will discuss a few case studies that can point toward innovative solutions for emerging markets that are truly scalable and work to overcome local barriers to enrich the lives of people all over the world. More info here.

Tuesday, March 11th: How Spartacus Dominated the Facebook Arena, Austin Convention Center, 11AM-12PM

Join Mike Rooney, Global Marketing Solutions for Entertainment at Facebook, and Starz for a behind-the-scenes look at the cultivation, activation, and sustainment of the Spartacus fan page. Learn more here.

Wednesday, March 12th: Come on Get Appy, Austin Convention Center, 2PM-3PM

Ime Archibong, Strategic Partner Manager at Facebook, will participate in this session exploring the changes in how people share, discover, and consume music thanks to popular music apps, and take a look at how key app developers are leveraging social networks to drive this music revolution. More info here.


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