This week, we're announcing the Facebook SDK 3.6 for iOS and a new API to manage Pages that represent real-world store locations.

Facebook SDK 3.6 for iOS

We’re excited to announce an update to the Facebook SDK for iOS that makes it even easier to get started with the Facebook SDK for iOS. We have simplified the Xcode configuration down to just 2 steps -- simply add the Facebook SDK framework and set-up your plist file to start building great social apps and get more installs. Learn more about getting started with the Facebook SDK for iOS.

With our latest SDK, we are launching in beta the ability to publish and measure app events for your iOS apps. Previous versions of the SDK allowed developers and advertisers to measure installs driven from our mobile app install ads product. With app events, you can now also measure the aggregate number of times a predefined action was taken within your app, such as 'add to cart' in a commerce app, 'level achieved' in a game, or other custom events that help you understand the engagement and ROI coming from your mobile ads on Facebook. This feature is currently in beta, and in the next several months, we will be working on improving our optimization and insights, and developing new features that will further leverage app events.

New Page Locations API

To manage Pages that represent real-world store locations, we are releasing a new Page Locations API. This API is currently available to Pages who already have locations by working directly with their Facebook representative. The API does not support setting up new clients with locations. Learn more by reviewing the Page Locations API documentation.