December 18 2013
You can now get your mobile app install ad up and running by simply copying and pasting your app's Google Play or Apple App Store URL into the Ads Create Tool. If you're new to developing on Facebook, this is the quickest way to start advertising your mobile app, and you can measure click-through rates for your campaign.
As you gain experience and scale with Facebook, we encourage you to measure installs and optimize your bid for installs. To start measuring installs, 1) register your app with Facebook and 2) integrate our SDK or work with a mobile measurement partner. Once you complete these steps, you can then simply input the app's URL into the ads create tool to run mobile app install ads at anytime in the future and measure installs.
Check out our tutorial to learn how to run mobile app install ads using our Ads Create Tool.