We’re starting to roll out like count and people talking about this (PTAT) metrics for all Pages via the Graph API and FQL. As we announced in October, this enables marketers to benchmark their own fans and PTAT in a given country against other Pages and monitor how country-level like counts change over time. For example, now a European car company can see how many people are talking about their brand versus a competitor’s brand on a country-by-country basis. You’ll be able to access this via the new
‘global_brand_talking_about_count’ fields on the Insights object.
As announced in October, the following changes will go into effect on January 9th, 2013:
Check out the Developer Roadmap for all updates on breaking changes.
The following stats are for activity between Wednesday, December 12 and Wednesday, December 19