The launch of Open Graph last year enabled app developers to re-think how people discover, share and consume music. Most important, many developers have brought what was traditionally only possible offline - music discovery through friends - into all types of music apps on web and mobile.
Since launching Open Graph last September, 62.6 million songs have been played 22 billion times -- that's about 210,000 years worth of music. This is happening across all types of music apps, from apps that are tailoring music to your tastes, to apps that recommend music based on the time of day, where you are and what you're doing. Here are some music apps taking off.
In addition to these companies, we continue to see growth from companies like Deezer, iheartradio and Spotify. For example, Deezer has seen the number of people using their app triple since the beginning of the year, and they are now adding 50,000 new users per day.
Start with Facebook Login up front: With a base of people who are able to share content with friends from day one, developers are set up to double down on the social experience. Songza uses Facebook Login on its desktop homepage, and 8tracks uses Facebook Login for mobile, to easily introduce people into personalized and social experiences.
Highlight friend activity inside the app: Connecting people enables developers to benefit from increased sharing and virality through news feed, ticker and timeline. And introducing social relevance in the app experience makes people want to come back and keep track of what their friends are listening to. For example, SoundTracking allows people to view friends' activity in the app to easily discover what songs they have tracked.
Ensure lasting value for content: Developers should think about the aggregations and patterns apps can present on timeline to bring long-term value to people and their friends who will revisit and reflect upon data over time. For example, 8tracks creates timeline aggregations displaying a person's favorited tracks. SoundTracking presents the timeline of all tracked songs.
Enable explicit sharing: Developers should enable people to share their affinity for artists, play lists, stations and songs. Explicit actions - such as creating a play list, loving a song or station or wanting an album - create engaging stories. For example, Saavn enables people to explicitly share play lists people create with their friends.