Today we're announcing a new way for mobile app developers to grow their business with an ad unit that helps them reach and reengage their users.

We're beginning to test the ad unit with a limited set of beta partners. If you are interested in participating in the beta program, you can sign-up here.

Driving installs to mobile apps

Facebook has increasingly become a way for iOS and Android developers to grow their apps. In the past 30 days, we have sent people to the Apple App Store and Google Play 146 million times, via clicks from channels such as news feed, timeline, bookmarks and App Center.

Mobile ads are an additional way to drive people to apps. When a person clicks on one of these ads, if they do not have the app installed they will be sent to the App Store or Google Play to get it.

How it works

Designing, launching and monitoring your mobile app ad campaign takes place within the App Dashboard with a simple flow.

From within the App Dashboard, choose your app and audience:

Next, set your budget:

Choose your payment method and start your ad campaign. You can monitor your ad's performance:

To help us provide you with information about the effectiveness of your ads and the use of your app, integrate with the Facebook SDK 3.0 for iOS. We announced the beta of the iOS SDK a few weeks ago and are releasing it today.

Sign up now to participate in the mobile ads beta.