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Developer Spotlight: NBC's The Voice

NBC’s The Voice is a vocal competition show featuring celebrity musician coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton. NBC developed web and mobile apps for The Voice where people can connect with artists by reading their blogs, watching videos and voting for their performances.


The Voice web app

The Voice mobile app


Result
By integrating with Open Graph for the 2012 season, The Voice has seen referral traffic from Facebook increase by more than 2x and the average number of online votes per unique user increase by nearly 40% (vs. the 2011 season).


What The Voice Does Well

The Voice maps the most social interaction people take – voting for an artist – to Open Graph to simplify sharing on Facebook.

The Voice gives people a way to add a personal comment to each vote. By adding the comment to the message property, the relevant content can be shown to friends on Facebook.
The Voice shows how friends voted in previous weeks, stimulating conversations and encouraging sharing.
Through timeline aggregations, people can share their voting history and show their support for up-and-coming artists, creating interesting stories for friends.


Implementation Profile

Actions - Objects
  • Vote – Artist:
    "Jillian Stefanki voted for an artist"
  • Read – Article:
    "Guy Cross read an article"
  • Watch – Video:
    "Bryant Lee watched a video"
Aggregations
  • Most Recent Vote
  • Artists Voted For
  • Votes Cast and Shared with Friends