We’re launching the ability for people to try games directly in news feed. Feed gaming enables developers to share a playable version of their game within news feed and timeline stories, reaching new users through some of our main distribution channels.
Play games in feed with one click
With feed gaming, you can include a short sample of your game in the stories people share from your game that friends can play in line with just a click.
Let people try games right away
Because the game is just a sample, people can try out the game without needing to authorize it first. However, you won’t receive any personal information from the user.
At the end of feed game sessions, many games prompt players to install the app, converting trial players into new installs.
Here are some of the ways feed gaming can be used to engage users:
Track performance of feed gaming stories
To track performance for these stories, pass in a
ref param (for example, “
ref=feed_game_a”) when publishing the story and Facebook will begin tracking that story type in Insights for your app.
Learn more details about implementing feed gaming in our documentation.