Kobo is an eReading device and mobile app where people can read, discover and share over 2.5 million books, newspapers and magazines.
What Kobo Does Well
|Kobo uses single sign on to simplify the registration process, avoiding the need for people to create new usernames and passwords.|
|Kobo educates people on the benefits of logging in with Facebook and shows screens shots of the sharing experience.|| |
|Kobo defined Open Graph actions for some of the most conversational aspects of reading a book – such as beginning and finishing a book – to encourage sharing and stimulate discussions with friends.|
|Kobo provides detailed controls for people to manage what stories are shared to Facebook.|
|Actions - Objects|
Since launching with Open Graph in January, Kobo has seen traffic from Facebook grow by more than 50% and daily registrations increase by more than 90%.