Over the past three years, the Preferred Developer Consultant (PDC) program and Marketing API Program (MAP) have connected brands with developers to help them build apps on Facebook Platform, optimize social plugins, manage ad campaigns, and develop strategies for Facebook Pages. Today we're announcing that these two programs will merge to become the new Preferred Marketing Developer (PMD) program. The goal of the PMD program is to bring developers to the right clients and make it possible for any brand or company to find consultants who can work with them to build comprehensive Facebook campaigns and presences.
This year we saw our largest application round to date. The first new class of PMDs includes 141 companies from 20 countries that were not previously represented in the PDC or MAP programs. With these changes, there are now 232 PMDs headquartered in 35 countries.
The new PMD program will enable developers to:
Since the PDC and MAP programs launched, the ecosystem has grown, as companies such as Vitrue, Adobe, and KRDS have found tremendous success creating businesses serving these needs.
We look forward to continued growth in the ecosystem as the next wave of companies support ongoing innovation across Platform, Pages, and ads experiences on Facebook.