This week, we launched a new Mobile Referrals dashboard to help you understand the traffic your app receives from Facebook mobile sources. Use this information to continue optimizing distribution via our mobile social channels.
To view the information, visit the main Insights dashboard or access Insights within your app settings. Click on Traffic and then Mobile. You must be an Admin, Developer, or Insights user of the app in order to view.
Access the information below in real-time:
This graph shows the total mobile app clicks across all sources.
This graph shows the breakdown of app referral sources.
This graph shows the breakdown of mobile referrals from various devices (iPhone, iPad, Android, m.facebook.com).
You can see a demographic breakdown of the mobile referral data by age, gender, language, and country.
Please let us know if you have any questions or feedback in the comments below.