Many developers have been confused about what it means to submit to the App Directory and frustrated by the length of time it took to get approved. As we have looked into this issue, we found that the App Directory drove less than 0.5% of all app installs while a significant number of app installs came as a result of Facebook search. Until now, to be visible in search, you had to submit your app to the App Directory.
Today, we are announcing two updates to decouple the search submission from the directory to make it easier for you to get your app into the Facebook search index:
For your app to show up in search (if it’s not already listed and has over 10 MAU), simply go to the Developer App and click the “Submit to Search” link in the left sidebar when editing your app.
After clicking the link, we will submit your app to our search index. There is no longer an approval process for getting your app into search. When you make any changes to your app settings, we will automatically update the listing. It can take up to 72 hours for your app to appear in search results. As always, there is no approval process for launching an app on Platform.
We do not expect any noticeable decrease in traffic to your apps as a result of these changes and continue to focus our energy on social channels that deliver meaningful distribution to your apps.
If you have questions or feedback, please let us know in the comments below.