News for Developers

Introducing New Features for Ad Rules Engine

The Ad Rules Engine enables partners to build customized solutions for advertisers with a broad set of functions. We're excited to announce our latest updates, including the largest expansion to our filter capability. Advanced FiltersWe've increased the flexibility and functionality of rules by offering an Advanced Filters product to give...

Business Tools 2018

April 25 2018

New Facebook Platform Product Changes and Policy Updates

We're continuing to build upon recent changes we've made to how our platform works for developers, businesses, and people by introducing the following API and product changes. Additionally, our Facebook Platform Policies are being updated as part of these changes, including provisions addressing the transfer of data outside of your app, use of...

Business Tools Developer Policy

April 24 2018

Intelligent Tracking Prevention

On September 19, 2017, Apple released iOS11 and with it, Safari’s new Intelligent Tracking Prevention (ITP). ITP limits the use of 3rd party cookies to 24 hours and deletes a site's cookies entirely for sites not visited within a 30-day period. This will affect developers who use Facebook Social Plugins, Facebook Analytics and Facebook Login.So...

Business Tools Social Integrations

October 05 2017

Optimizing and Improving the Android SDK

We've made some important updates to our Android SDK to help keep your mobile apps lean and make it easier to take advantage of our analytics tools.Today, we're splitting the Android SDK into sub-modules so you only need to add libraries for the features your app uses. This helps developers build accessible, engaging apps with code that's...

Business Tools 2017

September 26 2017

IA Traffic Lift Methodology

Today we announced a new tool for publishers to measure Instant Articles' impact on referral traffic from Facebook. The tool will be available to publishers who have published enough Instant Articles and mobile web versions to measure the difference.To help publishers better understand how this data impacts their business, we want to share our...

Business Tools Publishing

July 19 2017

F8 2017 Roundup

Today, more than 4,000 people joined us at our annual developer F8 conference in San Jose, California....

Business Tools Gaming

April 19 2017

Facebook Analytics Features Announced At F8

We've been busy building the future of analytics. Today, at F8, we launched new capabilities designed to help you understand and optimize your complete customer journey across the channels you use to interact with customers, such as your app and website. At the same time, we're making it easier than ever to draw valuable insights from your data.We'...

Business Tools 2017

April 18 2017

Facebook SDK Update

With the latest version of the Facebook SDK, v4.19 for iOS and Android, we've made it quicker and easier for developers to set up Analytics for Apps to understand, measure and optimize their customer journey. Previously, logging app events in order to view analytics required developers to perform multiple steps.Starting today, both new and existing...

Business Tools 2017

January 25 2017

Analytics Trackers Update

Publishers have asked for a more clear and complete set of article data to more easily and consistently evaluate the performance of their Instant Articles. Today we're updating and simplifying how we support trackers in Instant Articles to help publishers better understand their traffic. This update contains recommended changes for publishers but...