December 18 2018
November 27 2018
November 13 2018
Earlier this year, we introduced several changes to Custom Audiences. This introduction includes the removal of reach estimates to prevent potential misuse of the functionality and the addition of new requirements for Custom Audiences built from a customer file, focused on additional accountability and transparency. While necessary, we recognize that these updates may have been challenging for our advertisers and partners. We're now sharing additional updates that are designed to help reduce friction while creating and using Custom Audience on our platform.
Our Custom Audiences Terms remain unchanged. We hope these updates will make it easier for businesses to advertise efficiently and effectively, while still ensuring more accountability and transparency from advertisers.
As of November 7, 2018, we require all advertisers to have a Business Manager to create or use Custom Audiences from a customer file.
We have also implemented the ability for agencies and Facebook Marketing Partners (FMPs) to specify which businesses they are advertising on behalf of (OBO). If implemented, ad accounts owned by the agency or FMP are assigned the same level of access to Custom Audience features available to the advertiser. Establishing such a relationship between an ad account and a Business Manager means that that ad account is only acting OBO that particular advertiser, and you will not be able to serve other advertisers out of the same ad account.
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