We released a new Facebook SDK feature that allows developers to delay collecting automatically logged events until they acquire user consent. This includes events such as app installs and app launches. Developers need to upgrade to the the latest Facebook SDK version, either iOS SDK v.4.34 or Android SDK v.4.34 to use this feature. See more information in our developer documentation for iOS SDK and Android SDK. Implementing this delay feature is not a requirement for developers using our Facebook SDK. Rather, this is additional functionality that advertisers can choose to use should they deem it appropriate for meeting their obligations under European data protection regulations. Our General Data Protection Regulation (GDPR) developer FAQ provides more information about the GDPR and implications for developers.
The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and creates consistent data protection rules across Europe. It applies to companies (regardless of where they are based) who process personal data about individuals in the EU.
While many of the principles build on current EU data protection rules, the GDPR has a wider scope, more prescriptive standards and substantial fines. For example, it requires a higher standard of consent for using some types of data and broadens individuals' rights with respect to accessing and porting their data.
Businesses who advertise with the Facebook companies can continue to use Facebook platforms and solutions in the same way they do today. Each company is responsible for ensuring their own compliance with the GDPR, just as they are responsible for compliance with the laws that apply to them today.
As of May 25, 2018, businesses may want to implement code that creates a banner and requires affirmative consent (for example, an “I agree” checkbox at the top of the page) to use the pixel. If you already have a system in place that addresses this need, such as a tag manager, you can make this code optional. Learn more about the GDPR update in Pixel Events in Buttons and Advanced Scenarios.
Further to this update, we’ve recently announced several ways to give people more control over their privacy and explain how we use data.
Learn more about the Facebook Platform and the General Data Protection Regulation.