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Great case studies inspire and motivate us. Mizzue, the Asia-based women’s fashion label used the Dynamic Ads API to scale the creation and management of its Facebook ad campaigns, running ads more efficiently and achieving a 3X increase in return on ad spend.
With a large catalog of products, Mizzue wanted to build an automation tool that would make scaling its product ads on Facebook faster and easier, while maintaining the same highly-focused target audience.
Mizzue started the process by using its enterprise resource planning (ERP) system to generate a product feed that included photos, descriptions and prices for each item in its catalog. After adopting the Dynamic Ads API, their in-house developer used the Facebook Ads SDKs to develop a Hypertext Preprocessor (PHP) script that pulled data from the feed to automatically generate posts for Mizzue’s Facebook page. The script then turned these posts into ads with bit.ly links to corresponding product pages on Shopify.
Facebook’s Dynamic Ads API allowed Mizzue to set up and manage its ads quickly and effortlessly, increasing the return on ad spend by 3X. With plans to expand into Southeast Asia and Europe, the company also achieved the following results from June to Dec 2015:
This example shows a practical approach of how a company can leverage Facebook’s many marketing products. Using these APIs, a company can build a custom solution to address their core business needs:
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