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Attracting Quilters and Bakers with Dynamic Ads on Facebook

Sekou White
February 15, 2018

Great case studies inspire and motivate us. Craftsy is an online learning platform and e-commerce shop based in Denver, Colorado. Their goal was to retarget people who had interacted with the product pages on its website and, ultimately, encourage them to make a purchase.

How did Facebook help Craftsy?

Craftsy partnered with marketing technology company and Facebook Marketing Partner, Kenshoo, to use Facebook's dynamic ads in the carousel format. The company targeted these dynamic ads to a Custom Audience from its website, made up of people who had interacted with a product page on the Craftsy site. The team further segmented this audience into smaller groups based on people’s interests, like quilting or knitting, and their purchase frequency, such as “never purchased” or “frequent buyer.”

Craftsy’s ongoing campaign, which began June 27, 2016, is increasing sales of its private-label product line with each website visit. To date, the campaign has seen the following results:

  • 4.3X return on ad spend
  • 33% increase in overall Facebook-driven revenue
  • 50% increase in incremental sales from dynamic ads (as compared to control ads)

This example shows a practical approach of how a company can leverage Facebook’s many marketing products. Using these APIs, a company can build a custom solution to address their core business needs:

Learn more about how businesses like yours are growing with Facebook Marketing Developers.


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